Digital Marketing for Ecommerce – The Complete Guide 2021

The internet is a great place to advertise your business. If you don’t have a website, you are lacking somewhere. More and more people are spending money online rather than in shops which results in in-store owners to shifting online from offline by using the best Digital Marketing for Ecommerce Strategies. Also, find the BN Tip in the last of this eCommerce marketing article.

And this is not because online is a trend nowadays, it’s because of the costing and results. Yes!  Digital Marketing for eCommerce is the best option to start an eCommerce business with very low investment.

Actually, when you advertise online you pay less for guaranteed results & conversions However, when you advertise offline, you pay more and there is no guarantee of positive results & conversions. You can know the importance of Digital Marketing nowadays.

If you are thinking of selling things online, make sure you should choose the best eCommerce platform.

Are you thinking, what eCommerce platforms can do for your online business? There are actually numerous services like products featuring, accepting money online, viewing products and offering discounts, and many more.

digital marketing for ecommerce strategy

Ecommerce platforms have brought in a great degree of convenience both for buyers and sellers regardless of the products and goods that are being marketed.

An eCommerce platform with digital marketing is the best way of advertising your business. Ecommerce Digital Marketing is not a big task, right eCommerce marketing strategy can help you boost your eCommerce store’s sales.

Now the question arises what is digital marketing for eCommerce? or some may also think that what is digital marketing?

Let me answer this question smartly so that it should trigger your mind directly.

Suppose, you hired an eCommerce development agency for the eCommerce store development and now your eCommerce website is ready. You’ll feel happy and now you expect orders so that you can start delivering the products to consumers directly.

But you’re not getting even a single order of $1 (or INR 100). It’s all like you started a local store in your city but you have not told anyone about the store and expecting sales.

This is where Digital Marketing for Ecommerce plays an important role. You can start advertising the products to those who have already shown interest in that products and this helps in the increase of sales.

Most companies including the eCommerce stores are on the go, trying to be ahead of the rat race, many are left behind that having a good website, which is simply not enough.

You need to be visible at the top of the search engines. Here where you need the best digital marketing company.

In more simple words, Digital marketing refers to promotion of products or brands via one or more form of electronic media.

Digital Marketing includes Email marketing, SEO (Search Engine Optimization), PPC (pay per click), social media, online advertising, affiliate marketing, text messaging, blogging, RSS and news feeds viral marketing, SMM (Social Media Marketing), SEM (Search Engine Marketing), SMO (Social media Optimization), etc.

Digital Marketing for Ecommerce using SEO: 

Search Engine Optimization (SEO) aimed to optimize the ranking of the website.

It is a process of improving the visibility of the website on organic Search Engine Result Pages (SERPs), by incorporating some techniques into your website.

Do you know how Search Engine Optimization (SEO) works? SEO helps your website to rank on top of search engines and help you grow organically.

Search Engine Optimization is broken down into two basic pieces –

  • On-page optimization.
  • Off–page optimization.

On-page optimization refers to website elements that comprise a web page such as HTML code, texts or some images.

Off-page optimization refers to backlinking (links pointing to a site that is optimized, from other relevant websites).

Ecommerce stores mainly focus on website development but forget Digital Marketing for eCommerce. Ecommerce is totally zero if you don’t start digital marketing. Ecommerce Digital Marketing can help you to boost your sales online and offline.

One effective way to utilize techniques to advertise via the internet is through search engines. Search engines are extremely popular and have the heaviest traffic on them.

Ecommerce Digital Marketing

Behal Network’s Bncart is the best eCommerce platform that helps people with the development of the website or online store with SEO (Search Engine Optimization). We provide the best SEO services for eCommerce digital marketing.

digital marketing for ecommerce

We provide SEO for eCommerce websites or simply you can say digital marketing for eCommerce websites. Another way to generate more sales in eCommerce digital marketing is Social Media Marketing. Check out the best social media packages.

We also provide website developers with digital marketing experts for eCommerce digital marketing.

With all these services, we also provide the best SEO packages in India. Some people work on eCommerce digital marketing by their own but due to lack of knowledge & eCommerce marketing strategy, their website didn’t rank in Google.

So this is the first part to advertise your business.

There are two types of digital marketing:

  • Basic Ecommerce marketing, and
  • Advanced Ecommerce marketing
Basic Ecommerce Marketing includes
  1. SEO on-page
  2. SEO off-page Business listing, Directory listing, Social Bookmarking, profile creation 20-25 links total.
  3. Social media (Facebook 5/7 post per month, twitter 5/7 posts per month).
  4. Business listing (listing on free listing sites include but are not limited to Dikhayo, Sulekha, justdial, etc).
  5. Email marketing- emailing to 1000 emails
  6. Coupon listing site (listing on website which include but are not limited to CouponDunia, CouponRani, etc).
Advance Ecommerce Marketing includes
  1. SEO on-page
  2. SEO off-page Business listing, Directory listing, Social Bookmarking, profile creation 30-35 links total.
  3. Social media (Facebook 5/7 post per month, twitter 5/7 posts per month).
  4. Business listing (listing on free listing sites include but are not limited to Dikhayo, Sulekha, justdial, etc).
  5. Email marketing- emailing to 2000 emails
  6. Coupon listing site (listing on website which include but are not limited to CouponDunia, CouponRani, etc).
  7. Reporting
  8. Google Adwords
  9. Facebook ads
  10. Content marketing (includes creation and set-up of blog and writing 2 articles per month).

Bonus : Do you want to start a profitable Ecommerce Store ?

If yes, we have an offer for you, Get an Ecommerce Store @ just $ 399 (INR 19,999) for a lifetime. Also, Get 2 month SEO Basic Package for Free with your eCommerce website. For complete details, check eCommerce website Development & complete offer details.

Check this complete guide, how to do Digital Marketing by Mohit Bahl, a digital Marketing Expert in India.

# BN Tip – Get your website safe and secure with a digital certificate. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate.  This will help your customer to gain more trust and increase your sales.

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