How to get media coverage for your startup in 2021

If you are starting a business, it is necessary to undertake several crucial activities to ensure it performs well and achieve success as soon as possible. But having a well-built site full of relevant content and images and having the right type of product or services will not be sufficient.

There is a genuine need to gather the attention of the prospective customers, to attract them towards the business, provide them with useful information on what is being offered.

If you are starting a business, it is necessary to undertake several crucial activities to ensure it performs well and achieve success as soon as possible. But having a well-built site full of relevant content and images and having the right type of product or services will not be sufficient.

There is a genuine need to gather the attention of the prospective customers, to attract them towards the business, provide them with useful information on what is being offered.

Only then will you witnessed an increasing amount of customer traffic, leads, increased the volume of sales and subsequent revenue earning. 

Getting media coverage

If people do not know about the existence of your business be it offline or online, then it is quite obvious of not getting any sales or achieving your revenue objective.

Hence, it becomes extremely important to get appropriate media coverage. But, this should not be termed as any plug & play process. 

The truth is that every startup tends to crave for press and media attention. They do require it very badly but do not have the right manpower or connections to get media coverage.

In the beginning, few startups do manage to hire PR agency services. But it does cost some amount, something not possible by the majority of the startups facing dearth of budget. 

With strong press, startups can scale up their user base very quickly and placed better before the venture capitalists. Exposure is very much vital, a fact that cannot be neglected or denied. 

Some Useful Tips to get media coverage for your startup

  • Using Twitter for the introduction and developing relationship: It is on Twitter that news breaks first as the majority of the journalists can be found active on this platform. More response can be derived from here instead of the usual email, since questions & replies can be found to be short, crisp and to point 
  • Target specific journalists and media outlets: It is an ineffective strategy to blanket pitches each person whose email address is tracked down. Rather, find the top media outlets to get press from. Do strive to derive the very best and it is sure to take place. On identifying the target outlets, now at every outlet, try to target specific journalists. Go through his/her work and get familiar with what is being covered. You need to identify that individual who will be interested and excited with your startup and provide you with the desired press coverage that will be followed by his/her followers. 
  • As press bait, use data-rich content assets: Thousands of startups have been trying to catch media attention. But coverage can be derived only by doing some exemplary work. Develop some well thought out data-rich content piece and include it with your pitch. Infographics can be a wonderful way to achieve the objective. Visualizing data like crowdfunding/funding numbers can make the pitch appear more interesting. 
  • Do not make the mistake of sending a similar pitch to all journalists: Journalists are well trained to identify copy/paste job in seconds. They do receive generic requests on a daily basis. Hence, it will be essential to come up with a pitch that is customized completely and personalized around the journalists as well as the media outlet for which they are employed with or working for. This way, if requests made are found to be genuine and are not any general pitch, then the opportunities for winning favors from the journalists can be very high. Also, do make sure that the media outlet and the name is not only changed. In case, a request is wrongly sent to a particular journalist or media company and the pitch states how much you prefer reading other journalists or the company’s works, then there are very high chances of your startup getting blacklisted. To ensure better results work hard and put in more effort.
  • Avoid making the pitch to appear like a Press Release: Be honest enough to answer as to when you last went through a mind-boggling press release. Perhaps chances are very high of you not having come across one for a very long time now. The fact is that the majority of the press releases done are found to be boring stuff comprising some business statistics blended with equally boring quotes. Hence, if the pitch is crafted to appear similar to that of a press release, then it is quite natural not to expect the desired response to it. Rather, it should be short, filled with crucial details that people would like to know about and being to the point is sure to get many to be interested in your startup venture. In a few sentences, the right type of pitch having a few vital sentences can help grab attention very fast. It also will increase the odds of receiving positive replies from them. 

The fact is that specialized pitch will be necessary for every startup to promote their brand. Using the above tips is sure to help you to have better leverage over your competitors and enjoy getting better media exposure.

Only then will you witnessed an increasing amount of customer traffic, leads, increased the volume of sales and subsequent revenue earning. 

Getting media coverage

If people do not know about the existence of your business be it offline or online, then it is quite obvious of not getting any sales or achieving your revenue objective.

Hence, it becomes extremely important to get appropriate media coverage. But, this should not be termed as any plug & play process. 

The truth is that every startup tends to crave for press and media attention. They do require it very badly, but do not have the right manpower or connections to get media coverage.

In the beginning, few startups do manage to hire PR agency services. But it does cost some amount, something not possible by the majority of the startups facing dearth of budget. 

With strong press, startups can scale up their user base very quickly and placed better before the venture capitalists. Exposure is very much vital, a fact that cannot be neglected or denied. 

Ways to Get media coverage for your startup

Some useful tips to generate press coverage

  • Using Twitter for the introduction and developing relationship: It is on Twitter that news breaks first as the majority of the journalists can be found active on this platform. More response can be derived from here instead of the usual email, since questions & replies can be found to be short, crisp and to point 
  • Target specific journalists and media outlets: It is an ineffective strategy to blanket pitches each person whose email address is tracked down. Rather, find the top media outlets to get press from. Do strive to derive the very best and it is sure to take place. On identifying the target outlets, now at every outlet, try to target specific journalists. Go through his/her work and get familiar with what is being covered. You need to identify that individual who will be interested and excited with your startup and provide you with the desired press coverage that will be followed by his/her followers. 
  • As press bait, use data-rich content assets: Thousands of startups have been trying to catch media attention. But coverage can be derived only by doing some exemplary work. Develop some well thought out data-rich content piece and include it with your pitch. Infographics can be a wonderful way to achieve the objective. Visualizing data like crowdfunding/funding numbers can make the pitch appear more interesting. 
  • Do not make the mistake of sending a similar pitch to all journalists: Journalists are well trained to identify copy/paste job in seconds. They do receive generic requests on a daily basis. Hence, it will be essential to come up with a pitch that is customized completely and personalized around the journalists as well as the media outlet for which they are employed with or working for. This way, if requests made are found to be genuine and are not any general pitch, then the opportunities for winning favors from the journalists can be very high. Also, do make sure that the media outlet and the name is not only changed. In case, a request is wrongly sent to a particular journalist or media company and the pitch states how much you prefer reading other journalists or the company’s works, then there are very high chances of your startup getting blacklisted. To ensure better results work hard and put in more effort.
  • Avoid making the pitch to appear like a Press Release: Be honest enough to answer as to when you last went through a mind-boggling press release. Perhaps chances are very high of you not having come across one for a very long time now. The fact is that the majority of the press releases done are found to be boring stuff comprising some business statistics blended with equally boring quotes. Hence, if the pitch is crafted to appear similar to that of a press release, then it is quite natural not to expect the desired response to it. Rather, it should be short, filled with crucial details that people would like to know about and being to the point is sure to get many to be interested in your startup venture. In a few sentences, the right type of pitch having a few vital sentences can help grab attention very fast. It also will increase the odds of receiving positive replies from them. 

The fact is that specialized pitch will be necessary for every startup to promote their brand. Using the above tips is sure to help you to have better leverage over your competitors and enjoy getting better media exposure.

Need Help with Media Coverage?

To obtain media coverage for your startup, visit Behalnetwork.com

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